AboutBuilding the Future, True to the Land
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The Founder
Adam Peters
Owner
Adam has always been an ideas person, and an entrepreneur. He started his first venture in 5th grade, growing strawberries. He'd also try giant pumpkins before settling into a lawn care service as a freshman in high school. He's not afraid to try new things, and definitely the type to take the road less traveled.
After spending several years doing non profit and ministry work, Adam returned to the business world with a deep desire to not only build successful businesses, but to create healthy work environments and help others along the way. His diverse skill set, natural born leadership and business savvy, and broad range of professional experience sets him up well to deliver much needed innovation.
After spending several years doing non profit and ministry work, Adam returned to the business world with a deep desire to not only build successful businesses, but to create healthy work environments and help others along the way. His diverse skill set, natural born leadership and business savvy, and broad range of professional experience sets him up well to deliver much needed innovation.
The Vision
The word veritas is latin for truth. With a love for the land, Adam is driven to find solutions for our everyday needs that are true to the land. Several of the biggest ways we use the fruit of the land come from our food and housing. So Veritas Ventures is just that - ventures into solutions that are true to the land we have, so we can preserve it and leave it better than we found it. Sometimes those solutions reach beyond those two primary sectors, but as long as it is improving our environment, our quality of life, and our efficiency, Veritas will be behind it.
Current Projects
Currently, Veritas has prioritized three projects. First, a more efficient pickup flatbed concept. This idea was born from working out of a pickup doing construction and farm and ranch work for several years, never having quite the right toolbox and bed space. This concept has the potential to reduce the amount of material needed for custom flat beds for 1/2 to 1 ton pickups and up. It also has the potential to reduce shipping and logistics cost as well as installation costs, all while bringing a more customized, affordable, flexible product to the end consumer.
Next, Veritas has a rod post driver prototype. While, like many things, it is not a perfect solution, this driver for rod posts (also known as pencil posts, usually made out of 1/4 to 1/2 inch rod or rebar) makes it easier and more efficient to drive rod posts for temporary fencing. Temporary fencing is a key component of many innovative rotational grazing systems that often allow for increased utilization of pasture and other lands, while also reducing weed pressure. Temporary fencing also has a multitude of other uses, including grazing cattle on cornstalks through the winter.
With several years in construction and a passion for land management, Adam is also working in the pasture management sector, looking to find ways to utilize prairie cedars. These cedar trees are taking over native grasslands and their habitat. Current solutions are costly with many logistical challenges. However, the best opportunity may be in biofuels and biochar, while other utilization possibilities are still being considered.
While doing these things, other concepts have come up that are not currently prioritized and would need a fair bit of R&D. This includes but is not limited to a wheel chock design, a rod post puller, a twist on the handyman jack, and utilizing newer lumber technologies with prairie cedars.
Next, Veritas has a rod post driver prototype. While, like many things, it is not a perfect solution, this driver for rod posts (also known as pencil posts, usually made out of 1/4 to 1/2 inch rod or rebar) makes it easier and more efficient to drive rod posts for temporary fencing. Temporary fencing is a key component of many innovative rotational grazing systems that often allow for increased utilization of pasture and other lands, while also reducing weed pressure. Temporary fencing also has a multitude of other uses, including grazing cattle on cornstalks through the winter.
With several years in construction and a passion for land management, Adam is also working in the pasture management sector, looking to find ways to utilize prairie cedars. These cedar trees are taking over native grasslands and their habitat. Current solutions are costly with many logistical challenges. However, the best opportunity may be in biofuels and biochar, while other utilization possibilities are still being considered.
While doing these things, other concepts have come up that are not currently prioritized and would need a fair bit of R&D. This includes but is not limited to a wheel chock design, a rod post puller, a twist on the handyman jack, and utilizing newer lumber technologies with prairie cedars.